Juniper Tea Co.
Brand and packaging
A brand that tastes like the tea.
3 packages, from $13,000 to $36,000Ready for spring orders.
Thanks for the conversation, Maya.
Thank you for the tour of the roastery and for the cup of the smoked pear. Here is how we would take Juniper from a name cafes love to a brand grocery buyers remember.
Pick a starting point below, then change anything. The total updates as you go.
The tea outgrew the tin.
Juniper started as a stall at the Saturday market and now ships to 42 cafes. The tea is the reason people come back. The tin is the reason they don't remember the name.
You're ready to sell into grocery, and the brand needs to hold its own at arm's length on a crowded shelf.
- Cafes stocking Juniper today
- 42
- Blends in the range
- 8
- Weeks from kickoff to shelf
- 8
Three moments decide whether someone remembers Juniper.
First glance
The shelf, at arm's length. The tin has two seconds to say tea, warmth and Juniper before the eye moves on.
First cup
The first cup at home. The packaging should make brewing feel like a small ritual worth repeating.
Second order
The reorder. A site and a name that are easy to find again when the tin runs out.
Get those right and the rest follows.
Eight weeks, start to shelf.
Listen
Weeks 1 to 2Interviews and audit
Make
Weeks 3 to 8Identity and packaging
Pick a starting point, then make it yours.
Every package includes strategy.
- Fixed price
- Two rounds of revisions
Your plan
$19,500
Check, uncheck, or slide anything. Your total updates as you go.
In every package
Shelf adds
+$6,500
3 tins
$3,500 for the first tin, then $1,500 each
Packages: Shelf 3, Launch 6
Launch adds
+$16,500
Also designs the full range of tins (+$4,500).
Add-ons
Extras you can add to any package.
$150 an hour
Check, uncheck, or slide anything. Your total updates as you go.
Add packaging for the core blends.
In every package
- Brand strategy$4,000What Juniper stands for.
Shelf adds+$6,500
3 tins
3 tins$3,500 for the first tin, then $1,500 each
Packages: Shelf 3, Launch 6
Launch adds+$16,500
Also designs the full range of tins (+$4,500).
Add-ons
Extras you can add to any package.
$150 an hour
Your plan: Shelf
Shelf, $19,500
50% To begin$9,750
50% At handoff$9,750
Valid through December 9, 2026
You'll review everything once more before you sign. You can also write to hello@fernandfield.example.
Good to know
- Two rounds of revisions per piece.
We have made tea brands before.
And we drink a lot of it.
Your plan: Shelf, $19,500. Change it
or write to hello@fernandfield.example